Dagmar Approach – An Approach to Setting Advertising Objectives For effective advertising...
Category - Advertising Management
Eleven Important Functions Of Advertising Agency
Functions of Advertising Agency – Central function of ad-agency is planning, preparing and...
Media Planning – Meaning And Media Planning Process
Media plan decides how advertising time and space in various media will be used to achieve the...
Communication Process – Meaning And Functions Of...
Functions Of Communication – At the same time, the business unit also needs to know the...
Difference Between Advertising And Personal Selling
Advertising and personal selling both are important tools of promotion mix. Both are useful in...
Difference Between Advertising And Publicity With Example
Difference Between Advertising And Publicity – Hello friends, welcome to StudyGuider. Today...