The word ” Marketing ” is often used in two senses . According to traditional sense...
Category - Marketing Management
Advertising Process – Steps Involved In Advertising Process
(1) Study of Target Customers The first step in framing advertising process is to know the target...
Advertising Disadvantages Or Limitations Of Advertising
Meaning Of Advertising – The term advertising is derived from a Latin word ‘advertere’...
Advertising – Meaning, Nature And Objectives
Meaning Of Advertising – The term advertising is derived from a Latin word ‘advertere’...
Role Of Advertising To Manufacturers, Consumers, Salesmen And...
Role Of Advertising – Advertising is an important part of advertiser’s promotion-mix...